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NordVPN appoints international media agency The Specialist Works

6th August 2020 – NordVPN has appointed The Specialist Works as its agency of record to fuel the SaaS brand’s growth across the UK, France, Germany and the Netherlands.

The Specialist Works will help NordVPN deliver a new data-driven marketing strategy to drive brand awareness and customer acquisition across key European markets. The review comes as NordVPN enter their next phase of growth.

The use of VPNs has grown considerably in recent years, as awareness and pursuit for more security and digital privacy continue to rise all over the world. In fact, 1 in 4 people globally have used a VPN in the last month[1]. This presents a growth opportunity for NordVPN, which is already recognised by the most influential tech sites and IT security specialists.

Managed by The Specialist Works’ dedicated international team, the service model is designed to take insight into action at speed for high-growth brands looking to gain competitive advantage and scale in multiple markets quickly.

The international team consists of multilingual, multi-territory channel specialists with strong media owner relationships. Plans and reporting follow ‘one definition of success’ which allows for easy market comparisons and for investment to follow where most growth is being achieved. Clients include Treatwell, Kip McGrath, Party Casino, Balsam Hill, Scopely and Rovio (Angry Birds).

Ruby Gonzalez, Head of Communications, NordVPN, said: “We partnered with The Specialist Works’ because of their evidence-based planning approach and in-depth local knowledge. Transparency and agility are key to our business success, and The Specialist Works reflected these qualities. We’re keen for our media agency to be an extension of ourselves and The Specialist Works’ has relevant experience in growing online brands in the UK and internationally.”

Rebekah Brooks, Managing Partner, International, The Specialist Works, said: “We’re thrilled to be working with NordVPN to help them deliver a safer internet for all. They’re a leading player in the market and exactly the type of growth-minded business we love working with. There’s huge potential for them in this next phase of growth, and we can’t wait to play our part in it.”

[1] Global Web Index