As the fastest growing social casino app on iOS and Android in 2016, Huuuge Casino appointed TSW to rocket-launch their new TV campaign. The mission was to show the appeal of the social multi-player, free-to-play casino environment where millions of players can interact, engage, play and, most importantly, have fun with other players in real-time.
The creative execution and production were delivered by TSW’s creative arm, The Specialist Works Creative (TSWC).
Initiated out of the UK, the above-the-line campaign is supported by TSW’s unique TV for Apps model; a state-of-the-art app download attribution method which monitors downloads driven by specific spots second-by-second.
The TV campaign will run across UK TV channels and will also be aired in the US and Germany from mid-April.
“With our real-time multiplayer experience, Huuuge is re-defining what social gaming is which provides extraordinary opportunities to increase reach and brand preference. TSWs’ approach to the campaign has truly captured the the Huuuge brand identity and their unique attribution model allows for advanced performance driven media buying.” Sebastian Szczygiel , CMO at Huuuge Casino
“Huuuge Casino is an innovative brand and we are thrilled to put our combined media and creative skills to work.TV for Apps has the ability to monitor at what point a player downloads the game and tracks where they re-engage or start in-app purchases - these activities can be tracked, measured and optimised.” Martin Woolley, CEO at The Specialist Works