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‘Bragging Rights’: The launch of the international TV campaign

From TSW & Huuuge Casino 

On 13th March, TSW and Huuuge Inc. launched the international TV campaign ‘Bragging Rights’.  The real-time social casino games developer appointed TSW to promote their leading mobile free-to-play gaming app Huuuge Casino.

As the fastest growing social casino app on iOS and Android in 2016, Huuuge Casino appointed TSW to rocket-launch their new TV campaign. The mission was to show the appeal of the social multi-player, free-to-play casino environment where millions of players can interact, engage, play and, most importantly, have fun with other players in real-time.

TSW were responsible for all media planning, buying and creative.

The creative execution and production were delivered by TSW’s creative arm, The Specialist Works Creative (TSWC).

Initiated out of the UK, the above-the-line campaign is supported by TSW’s unique TV for Apps model; a state-of-the-art app download attribution method which monitors downloads driven by specific spots second-by-second.

The TV campaign will run across UK TV channels and will also be aired in the US and Germany from mid-April.

“With our real-time multiplayer experience, Huuuge is re-defining what social gaming is which provides extraordinary opportunities to increase reach and brand preference. TSWs’ approach to the campaign has truly captured the the Huuuge brand identity and their unique attribution model allows for advanced performance driven media buying.” Sebastian Szczygiel , CMO at Huuuge Casino
“Huuuge Casino is an innovative brand and we are thrilled to put our combined media and creative skills to work.TV for Apps has the ability to monitor at what point a player downloads the game and tracks where they re-engage or start in-app purchases - these activities can be tracked, measured and optimised.” Martin Woolley, CEO at The Specialist Works

For more information on our TV model and TV for Apps, call Matthew Pover on +44 (0) 7734 982 478 or email at

For TSWCreative, call Osagie Samuel on  +44 (0) 20 7539 6145 or email at

Find out about TV, TV for Apps, TSWCreative.

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