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Silver for our work with OVO Energy at the DMAs

TSW, in partnership with The Sharp Agency, have picked up another award. This time it’s a Silver at the 2016 DMA Awards, for Best Use of Door Drops for our client OVO Energy.

The fully-integrated campaign launched OVO Energy’s clever PAYG top-up app. Door drops were phased to feed off the halo effect of TV and started three weeks into the TV campaign. The creative execution explained the product in more detail and sparked an instant positive impact on sales, generating a 35% increase in response.

Edd Wells (R) and Ed McDermott proudly display our Silver Award

Edd Wells (R) and Ed McDermott proudly display our Silver Award

The judges were impressed with how we blended our data sources: using the Mosaic geodemographic profiling tool to understand OVO customers, researching the number and location of pre-payment households and PayPoints, then targeting look-a-like households  spending above the national average, adding in the statement “people that have access to a smartphone”. This gave us 4.2 million households identified as the most responsive postcodes that still maintained a full UK geographical spread.

As well as the increases in response, brand tracking showed messaging drove brand awareness and changed a number of brand perceptions for the better.

Find out more about our clever approach to door drops...

Read the OVO Energy case study