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Five tips for women working in the media industry

TSW’s Client Success Director, Cathy McPherson, writes for WeAreTheCity

Read the full article here

With over 30 years’ experience in the media industry, Cathy was invited to speak with WeAreTheCity and give her advice to women working in the industry.

Although Cathy acknowledges a positive shift in attitude towards gender-equality in the media workplace, she also provides the statistics which prove there is still work to be done.

Navigating your way through a career is challenging, Cathy details her top 5 tips for women looking to step up to the next level; here are the headlines:

  • Be clear about how far up the career ladder you want to go
  • Coping with unconscious bias
  • Being confident negotiators
  • The B Factor
  • The power of a group

Cathy McPherson is the Client Success Director at The Specialist Works. Cathy has over 30 years’ experience in the media agency world, having worked at Board Director level since the age of 26.

Cathy is also a trainer and a qualified business coach. She is extremely passionate about empowering women to reach their full potential. She runs regular workshops focussing on soft and hard skills including personal development.

The future is bright; to discuss any of TSW’s services, please email Cathy McPherson, Client Services Director, at or call Cathy on 020 7539 6137.

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