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China (中国)Stay on top, on trend, online
Display advertising, paid search, retargeting, affiliate, social and influencer marketing - there is a lot to think about.
The digital landscape is continually evolving, as new technologies and shifting trends push its boundaries ever further. Staying on top of social media is one thing, staying ahead of the search engines another. So managing the interaction between all available consumer touch-points, to provide a coherent user journey that ends in the right place, can be a complex task.
bolster your own digital team
Many fast-growing businesses have an excellent understanding of digital marketing, but to implement this knowledge across such a vast and disparate channel, whilst leaving scope to test, scrutinize, optimise and scale, is a challenge even for a well-staffed department. The Specialist Works’ digital team, equipped with relevant expertise across the board, fully appreciates these requirements – from an independent and objective standpoint – and can serve as an extension to your own digital department when needed.
expertise across the board
Whether you want to delve deeper into data, to better understand the effectiveness of different digital display placements; or whether you need to alter a Search strategy to sidestep competitor activity, The Specialist Works can provide the resources and knowledge to do so as quickly and effectively as possible. And when you need to plug a gap in a campaign portfolio, there will be a specialist on-hand, ready to advise and act on any of the following