Global

Unrivalled global media performance to skyrocket your business

With proven experience in driving media performance for international e-commerce clients, 

TSW is the only independent agency with offices around the world dedicated to growing your business.

Our unique position: The global independent

As the only borderless independent, TSW offers you unrivalled agility and transparency, whilst our international presence delivers you the scalability to fulfil all your business ambitions.

With offices in North America, China, Europe and the UK – plus a network of trusted partners around the globe, including Asia, Australia and South America – TSW specialises in driving new customer acquisition for high-growth e-commerce brands.

New York, USA
Dublin, Ireland; Bonn, Germany
Beijing, China

Channel-specific specialists around the globe

TSW’s experienced media team deliver global reach with channel-specific specialisms; these expand into all key media disciplines including:

  • Digital: Biddable Media, Paid Social, Mobile, Premium Display, Lead Gen
  • AV: Linear TV, TV Sponsorship, TV for Apps, Broadcast VOD, Cinema, Radio
  • Creative: Broadcast, Press/Inserts, Digital, Production
  • OOH: OOH/DOOH, Events/Experiential
  • Direct: Direct Mail, Door Drops, Email
  • Press: Newspapers, Magazines, Inserts

Cutting-edge media models

Fuelled by bespoke tech and intelligence-led methodology, TSW’s unique AV model delivers cutting-edge, screen-neutral buying power. Our unique data-led proposition transcends this traditionally inflexible channel into a dynamic, attributable and highly effective performance driver.

Local knowledge is power

What to expect from the TSW international experts:

  • An experienced team who know the ins-and-outs of international media buying
  • Detailed insight on local markets to empower your business decisions
  • The debunking of regional terminology, translated to you, in your time-zone, your way
  • Integrated training of your staff on how to operate in your new territory
  • A choice of where your account management team operate from; in-territory specialists, or let us build a team local to you


5-Second Case Studies

The British brands trying to conquer America

Boden and Charles Tyrwhitt are Great British brands we are helping to crack the US (and in Charles Tyrwhitt’s case Germany too). The fusion of America’s love for all things British, the quality of these brands and TSW’s US specialists is a winning combination.

Breaking down borders with Clash of Kings

Chinese gaming giant ELEX Games looked to TSW to help grow app downloads for their game Clash of Kings. So far we have helped them supercharge downloads in the US and UK, launching the campaign in the first ad break of the new season of Game of Thrones in both countries simultaneously.

Miniclip up-scale their marketing operations using multiple international markets

Casual gaming giant Miniclip appointed us to help them dominate the North American markets, using strategic international test campaigns and in-house attribution tools to track and optimise. We have since helped them conquer 4 different countries (Inc. US & CA)! And sustain their impressive results throughout multiple campaigns. 

For general information on TSW's international expertise, contact:

Nick Illston on 00 44 20 7539 6159 or email nickillston@thespecialistworks.com

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