TSW’s Richard Downey recounts his highlights from the latest in the Pocket Gamer Connects series
I was delighted to be asked to address the audience in the ‘Monetise, Retain, Acquire’ conference. The chance to spend a couple of days amongst some of the top mobile gaming executives in one of the leading mobile gaming territories is always a great experience and the chance to address a room full of delegates makes it even more memorable.
The subject of my talk was ‘Using trackable and optimisable TV campaigns to drive large scale mobile acquisition.’
As well as talking through The Specialist Works’ innovative TV for Apps process and highlighting the key differences between our agile and flexible approach to TV and the more rigid approach of the ‘traditional’ TV model, I took the opportunity to showcase our 2016 work for one of the world’s biggest mobile games, Clash of Kings.
I also had the chance to talk to Pocketgamer.biz about the TV for Apps attribution tool. Catch the video below.
Call Richard Downey on 020 7539 6108, 07808 558 240, or email [email protected]