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Category: News

The Specialist Works promotes Verity Brown to Managing Director

26 May 2021, London UK: Independent media services agency, The Specialist Works, today announced the promotion of Verity Brown to Managing Director. Brown, who joined The Specialist Works in 2015 to lead the planning team, has been Managing Partner for the past four years, successfully bringing in high-value new business including Frasers Group, Ovo Energy, […]

Abel & Cole consolidates all media planning and buying into The Specialist Works

22nd September 2020 – Online organic grocer Abel & Cole has appointed The Specialist Works as its agency of record to fuel the brand’s growth through a new integrated media strategy.  The Specialist Works will help Abel & Cole deliver a new strategy which aims to balance customer acquisition and retention with longer-term brand building. The review comes as Abel & Cole looked to consolidate its off and online media planning and buying.   For over 30 years […]

NordVPN appoints international media agency The Specialist Works

6th August 2020 – NordVPN has appointed The Specialist Works as its agency of record to fuel the SaaS brand’s growth across the UK, France, Germany and the Netherlands. The Specialist Works will help NordVPN deliver a new data-driven marketing strategy to drive brand awareness and customer acquisition across key European markets. The review comes […]


13th July 2020: Pintarget, the hyper-local data and media specialist, is joining independent media and marketing services agency The Specialist Works Group to create Pintarget by The Specialist Works.    The Specialist Works Group (TSW Group) will be the majority stakeholder of the new entity which offers ‘local at scale’ to meet the increasing demand for hyper-local marketing strategies for national brands.    Pintarget was founded in 2016 […]

The Partnership Programme – Christmas Edition

Hosted at ICETANK in London on 27th June from 3.30-5.30pm, the second in our series of partnership events will explore the power of partnerships at Christmas. Gain actionable insight on how to get the most out of your partnership and wider marketing activity throughout the festive season (including Black Friday and Cyber Monday). Some of the […]

The Specialist Works continues US expansion with opening of LA office

First new office since recent management buyout and appointment of new MD New office follows success of NYC and Atlanta, in response to client demand for international solutions Richard Downey, The Specialist Works’ board member, to lead. Several clients secured ahead of opening   Los Angeles, 26 September 2018. Independent international media agency The Specialist […]

The Specialist Works in Management Buyout

Martin Woolley CEO and Parry Jones COO will lead the company Immediate cash bonus for all non-director staff Employees eligible to share in a £2.5million future business growth bonus Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of […]

TSW’s Insight for Sore Eyes: April round-up

Welcome to the April round-up! Keeping you up to speed on TSW’s latest news and views, plus those all-important media industry highlights which cannot be missed! Features this month include: the latest trends and insights from the recent Mobile World Congress (MWC), as well as an all important save the date for our next mind […]

Bringing People Closer Together?

Implications for Advertisers Last month, two of the biggest digital media firms responded to the general criticism of their platforms. Facebook announced that they will be making significant changes to the way the platforms algorithm displays content within the newsfeed. For consumers this will mean fewer ads and branded page content and a stronger focus on […]


We’re thrilled to announce that the 2017 Drum Network Awards have awarded TSW both Media Agency of the Year (again) and Agency of the Year for Partnership/Collaborative Marketing (again)! As serial winners of the prestigious Agency of the Year Award (2014, 2015 and 2016), TSW were well prepared to impress the judges this year too, […]


Welcome to the October round-up! Keeping you up to speed on TSW’s latest news and views, plus those all-important media industry highlights which cannot be missed! Features this month include: Mass exodus in the media industry: What does it take to be a media agency leader?; Facebook and TV work in synergy; The Specialist View: Festival […]

Welcome to TSW Bristol!

The opening of our new office in the heart of Bristol Overlooking Bristol’s historic waterside, One Glass Wharf became the new home of the TSW ‘West’ team on Monday 13th November. Migrating from the long-standing Chilcompton office, the 30-strong team huddled with anticipation before crossing the bridge and stepping into their new dynamic work space. […]

Insight for Sore Eyes – September

Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business. Features this month include: The Specialist View: Welcome to TSW’s first ever conference: Performance ‘Focus 18’; Media consumption is on the up!; […]

TSW’s Cathy McPherson speaks to WeAreTheCity

Five tips for women working in the media industry TSW’s Client Success Director, Cathy McPherson, writes for WeAreTheCity Read the full article here With over 30 years’ experience in the media industry, Cathy was invited to speak with WeAreTheCity and give her advice to women working in the industry. Although Cathy acknowledges a positive shift […]

A new breed of media agency

TSW: The International Performance Media Network for growth brands Our innovative services cater precisely for the unique challenges of high-growth digital brands. A lot has happened at TSW over the last year that we thought we’d share with you, some highlights include; The acquisition of the International TV agency, PACE Opening offices in New York […]


Insight for Sore Eyes is a once a month round-up of news and comment from our specialists and selected stories from the media marketplace; we hope you find it useful for your business.   Features this month include: The Specialist View: App acquisition marketing. More than just Google and Facebook; Are C4 having their cake, […]

Bristol…the place to be

Tired of the daily grind? Ever considered a sea change? TSW are opening an office in bustling Bristol in October 2017, with open positions ranging from entry level up to associate director, and we think it’s an obvious choice for so many reasons. Here’s just a few to tempt you into becoming a Bristolian; Culture […]

Choose the TSW Life

#scrunchsafariselfie #choosethetswlife On a sunny morning in July, many of the TSW family (we’re talking Germany, China and Ireland teams as well) were ferried from our various office locations across the UK to a surprise destination for our annual Summer Strategy Day. Rounding out the end of our ‘Wellness Week’ which involved days focused on […]

TSW Acquires Pace Media

On Monday 10th July, TSW announced the acquisition of Pace Media, the specialist international full service TV agency. This bold move forms part of TSW’s growth strategy following the recent acquisition of Atlanta-based Elarbee Media and the opening of offices in New York and Beijing earlier this year.   Pace Media will be rebranded to […]

You’re invited to learn more about ‘Raised’

Do you work or are affiliated with a medium/large charity? If you do, TSW invites you to join us on Tuesday 18th July to learn more about the new app ‘Raised’ ‘Raised’ is a new fundraising initiative that aims to raise £100m+ for UK charities.   If you would like to hear more about how […]

Inside the NEW Kent Office

Inside the brand NEW TSW Kent Office – The Garden of England Monday 19th June 2017, will be a day marked in the memory for all TSW staff with the highly anticipated opening of the revamped Kent office, in the theme of the Garden of England. As the heatwave continued, the TSW Kent team were […]

Martin Woolley talks to CITY A.M.

The most important asset to our business: Our People TSW’s CEO Martin Woolley talks to CITY A.M. about the art of people management In the article, published on 26th April, Martin discusses some of the more challenging ‘personality types’ at work and the art of managing them, including useful suggestions on best approaches. Please click […]

TSW: RAR award winners again!

TSW are delighted to have won two awards at the RAR Awards 2017! Thank you to all our clients who voted for us again this year. On Wednesday 26th April the RAR (Recommended Agency Register) invited the most highly-rated agencies in the UK to attend their awards ceremony in Mayfair, London. What’s more, is that […]

Things We Learned From Last Week – 19th April 2017

  VIRGIN MEDIA LOOKS TO PARTNER WITH SKY http://www.thedrum.com/news/2017/04/18/virgin-media-partner-with-rival-sky-it-signs-up-adsmart-network   Virgin Media is in ‘advanced talks’ with rivals Sky, set to join its Adsmart network in attempt to attract ad spend away from Facebook and Google, by offering the ability to better target the right audiences. Other channels, such as MTV and Channel 5, have […]

Sky Media Expands Its Programmatic Plans

Following an initial test phase earlier in the year, Sky Media (the division which handles ad sales) is now planning to offer an expanded inventory of ad spots for its live media purchasing platform (AVx) – which allows savvy media buyers to buy advertising on TV: live, in real-time. Already covering core audiences with Sky […]

TSW & Huuuge Casino launch the international TV campaign

‘Bragging Rights’: The launch of the international TV campaign From TSW & Huuuge Casino On 13th March, TSW and Huuuge Inc. launched the international TV campaign ‘Bragging Rights’.  The real-time social casino games developer appointed TSW to promote their leading mobile free-to-play gaming app Huuuge Casino. As the fastest growing social casino app on iOS […]

Inside TSW’s Quirky Office

TSW’s quirky office Digiday‘s Grace Caffyn interviews our CEO Martin Woolley When performance agency TSW tricked out its North London HQ, it didn’t call a pricey interior design firm. Instead, it tapped the cheaper option, Jephsons Shopfitters — which specializes in the food retail, hospitality and catering industries — to decorate all three floors. The […]

TSW client LeoVegas joins forces with Johnny Vegas

TSW client LeoVegas.com rocket-launches new advertising campaign with Johnny Vegas TSW client LeoVegas launched their new TV advert on Wednesday 22nd February, and starred new brand ambassador Johnny Vegas alongside familiar-face Leo the lion. With TSW planning and buying all of LeoVegas’ TV activity, the debut ad 90” copy ran on Sky 1 during Ross […]

TSW celebrates clients, campaigns, innovation & people

And the winner is… The TSW Purpose Awards. Brighton. ‘They inspire us to do better!’ Lauren Crane, PA to Martin Woolley Between the fabulous three-course meal and wine a’flowing, the TSW’ers celebrated the game-changing and passionate nature of the winners (whilst secretly plotting what could be done next year to top that!). This is the […]

TSW announces Senior Team Promotions

The Specialist Works bolsters its senior team with a raft of promotions; going from strength to strength with global expansion and surpassing £100 milllion in billings TSW is delighted to announce a raft of new senior roles. The announcement comes after the agency’s billings exceeded £100 million last year. Jim Lewcock, who founded the company […]

Double Winners at the Drum Network Awards

TSW wins Media Agency of the Year (again) and Partnership/Collaborative Marketing Agency TSW are delighted to be double winners at the 2016 Drum Network Awards. We’re serial winners of the Media Agency gong  (in 2014 and 2015)  and again this year we had plenty in our armoury to impress the judging panel: major new client […]

On the winning team at The Drum Creative OOH Awards

TSW was part of the team that won top prize in the Transport category at The Drum Creative OOH Awards for our work with Clash of Kings (ELEX Technology). We worked with Talon Outdoor and The Sharp Agency across the campaign and this award (entered by Talon) was specifically for the station domination of Oxford […]

Shortlisted in two categories!

The Drum Network Awards 2016 TSW are delighted to be shortlisted in two instances for the 2016 Drum Network Awards: Media Agency of the Year and Partnership/Collaborative Marketing Agency of the Year. We’re serial winners of the Media Agency otY gong and again this year we had plenty in our armoury to impress the judging panel: […]

The Partnership Network in New York

Organisations including Eaglemoss, Time Inc., T-Mobile, Hello Fresh, Omega, The Week, Charles Tyrwhitt and Focus Camera attended the event and the feedback was very positive: “ I felt so inspired by the presentation”, “The event was amazing…”, “I realised how much potential we have in this field…” The Goodwill ‘movement’ is up and running. Who […]


Winners at the 2016 UK Agency Awards! As the UK’s only independent international performance media agency, specialising in online and offline customer acquisition, TSW was also shortlisted in two other categories: Best Large Agency and Most Impressive Agency Growth. The awards celebrate exceptional agencies, campaigns and talent, recognising excellence in the way that agencies are […]

It’s only Goodwill Rocks…

…and everyone likes it! The original idea came from CEO Jim Lewcock, after he spent some time with Richard Branson and his team at Virgin Unite. The inside story about how Jim and the team got the idea off the ground  is here on the Virgin website. And get the full lowdown on the Goodwill Rocks […]

Top of the podium in The Drum’s Independent Agency Census

TSW has topped the Media Agencies table for financial performance in The Drum’s 2016 annual Independent Agencies Census, a research report that provides a comprehensive overview of the independent marketing agency landscape. Our strong performance across all categories scooped us the silver medal place on the Elite Media Agencies list. Read more about TSW…

Mr Green comes to TSW

TSW is a safe bet for Mr Green Award-winning online gaming company Mr Green has appointed TSW to handle its media planning. The agency won the business from the incumbent Carat after a competitive four-way pitch. Jim Lewcock, Founder and CEO at TSW said: “Mr Green is a smart, future-facing brand that puts entertaining consumers […]

Admap features TSW CEO

1. What they don’t teach you at Harvard Business School By Mark McCormack Published by Profile Books, 1994 When I was young, dumb and full of ambition, this is the first business book I ever read. It gave me some practical pointers on setting up a company, such as ‘whatever you think it’s going to […]

Goodwill Rocks!

TSWs CEO, Jim Lewcock, is passionate about ads giving back… Inspired by our good friends at Virgin Unite to combine “profit and purpose” with our day job, our mission is to open up FREE and remnant direct marketing space for selected charities in 2016 and beyond. With the generous cooperation of hundreds of leading UK […]

Hurtigruten appoints TSW

We are delighted to announce that Norwegian adventure cruise company, Hurtigruten, has appointed TSW to handle its UK media planning and buying account worth over £1 million after a competitive pitch. TSW will start immediately to strategically plan and buy all consumer and trade media, covering prospect acquisition channels to assist Hurtigruten in its ambition […]

Winners at the RAR Awards. Again.

Best Media Buying Agency 2016. And 2015, 2014, 2013… TSW came out on top in the Media Buying category at the 2016 RAR Awards; always special to win because these are voted for by our clients. This is our fourth consective win in the Media Buying category. Plus we were shortlisted in nine other categories […]

Clash of Kings launch

Marketing campaign for Clash of Kings launches Coveted first break secured in the first episode of Game of Thrones season six Developer Elex Games, working with TSW, is embarking on a huge marketing push for Clash of Kings, Facebook’s Game of the year 2015. With a 360° marketing campaign combining outdoor, experiential, digital and mobile […]

Shortlisted for our work with Voyage Privé

The submission detailed how the campaign reduced their CPA by 77%, and more than doubled their year-on-year new customer figures. They say we’ve helped the business attain “unprecedented” results, and they are planning to work with us to power through 2016 with a “bigger, bolder strategy.” Marking a decade of industry recognition this year’s awards […]

Media Agency of the Year!

Media Agency of the Year! Our “simply seamless” year impressed the judges. TSW are delighted to announce that we have been named Media Agency of the Year at The Drum Network Awards. The judges commented that our year had been “simply seamless.” The Drum Network Awards are now in their seventh year and recognise excellence […]

What Nintendo/DeNa Partnership Means For Mobile Gaming

Nintendo has always done things its own way, often to the point of genius (NES, SNES, Gameboy, DS, the list goes on), sometimes to the point of financial ruination (GameCube anyone?). They are a company renowned for sticking by its morals and principles, something you can’t but help tip your hat to in an industry […]