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Category: Events

What’s Possible 19: pirates, prancercise and possibilities

On 18th October The Specialist Works brought 300 senior marketers, media owners and thought-leaders together to ask What’s Possible. But in doing so we set a rule for our speakers: no fluffy theories, only ideas you can action in the next 12 months. They delivered. Here are some of our highlights from the day – […]

China International Advertising Festival (CIAF)

Last week I attended the Belt and Road Advertising Conference in Harbin, China. Leading Chinese brands and officials came together with international representatives – including a UK delegation led by the IPA – to discuss how Chinese companies can work most effectively in other markets and strengthen ties in Europe and beyond. I spoke on […]

My China Joy

Shanghai’s China Joy games conference is an insane experience. Setting aside typhoon Jongdari which hit Shanghai and temporarily reduced the temperature to around 30 degrees, and ignoring being served soup containing a closed-eyed, open-beaked pigeon, the conference itself is a spectacle… Eardrum-shattering anime music combines with glossy stages full of showgirls strobed by hundreds of […]

TSW’s Reanna discusses issues digital marketers face at Silence Please conference

The day GDPR becomes law (Friday 25th May – but you knew that), our very own Reanna Francis is speaking at Silence Media’s Silence Please conference. Reanna is one of our Senior Digital Executives, and a perfect candidate to discuss the challenges our industry is up against (and how we might overcome them). She’ll confront […]

An insightful visit to the Mobile World Congress (MWC)

A few weeks ago, our very own Global New Business Director, Richard Downey, joined over 100,000 visitors to the Mobile World Congress (MWC) at Fira de Barcelona. In this article he shares his experience and insights from this monster of a conference. Set over 9 exhibition halls and four days MWC has become, along with […]

Festival of Marketing 2017 Round Up

TSW’s Senior Planner, Sarah Burns, shares her highlights   After two days experiencing futuristic digital tech, the science of marketing and the secrets of top brands’ marketing strategies, my passion for marketing was supercharged. And that was all before I witnessed a hotly anticipated battle of marketing minds, Mark Ritson and Byron Sharp, debate whether […]

TSW’s Cathy McPherson speaks to WeAreTheCity

Five tips for women working in the media industry TSW’s Client Success Director, Cathy McPherson, writes for WeAreTheCity Read the full article here With over 30 years’ experience in the media industry, Cathy was invited to speak with WeAreTheCity and give her advice to women working in the industry. Although Cathy acknowledges a positive shift […]


Set against the backdrop of Brighton’s 5* The Grand Hotel, we sorted the performance proof from the flagrant fugazi, deduced digital certainty from salesy smoke and mirrors, and we partied ‘til dawn on the seafront; welcome to Performance ‘Focus 18’. The aim was to rewrite the rules of performance; to redefine what performance means. Bold […]


The launch of Performance ‘Focus 18’ On Thursday 14th September at The 5* Grand Hotel in Brighton, TSW hosted our first performance-orientated conference and gala dinner, Performance ‘Focus 18’. Set against the beautiful backdrop of The Grand, we were thrilled to welcome some of the industry’s guiding lights. Along with representatives from some of UK’s […]

TSW’s First Alumni Party!

TSW’s First Alumni Party: A Night to Remember! Any TSW’er knows that once you are a TSW’er you’re always a TSW’er. Coined by staff members themselves as ‘The TSW Family’, working at this disruptive-by-nature organisation not only offers professional development, but also an opportunity to join a pretty welcoming bunch who like to have fun! […]

Cannes Lions Festival in Focus

TSW’s Ed McDermott, from our strategic planning team Pathways, shares his highlights of the festival of world-class creativity Storytelling & Identity in the Changing Media World As “new media” continues to grow and evolve, brands and traditional content providers are being challenged to be innovative. Whilst VR could be on the cusp of wider adoption, […]

Winners at the 2017 First Women Awards

Winners at the 2017 First Women Awards TSW are proud and delighted to announce our beloved Director of Strategic Planning, Verity Brown, took home the coveted First Women of Media award. The 13th First Women Awards took place on Thursday 29th June 2017, at the lovely Hilton Bankside in London. Receiving nominations from over 600 […]

TSW talks partnerships at the DCA Annual Summit

The Value of partnerships. Free customer acquisition, enhanced CRM engagement and accessing new audiences. Can you really have your cake and eat it? On Thursday 15 June 2017, our very own Parry Jones (COO, The Specialist Works) led a panel discussion at the Direct Commerce Association (DCA) Annual Summit on this very topic. Held annually […]

TSWC: ECMOD Award Winners 2017!

TSW Creative win ECMOD’s Best Catalogue Creative & Production B2C for their work with the RSPB! The creative execution of the catalogue is paramount to RSPB’s continued growth. Not only does it need to reflect the brand ethic and ongoing mission, but it also needs to deliver performance. The TSWC team are experts in this […]

Celebrating the launch of Raised

Celebrating the launch of Raised, an app which represents a new way of doing business… for the good! TSW are the proud trustees of the new business app; Raised, which trades the undivided attention of hard-to-reach decision makers, in return for a payment to charity. It’s a no brainer, right?   On Wednesday 17th May, […]

Reserve your Place at GWW’s Partnerships Event

Reserve your place now to collaborate & grow with the Goodwill Works Partnership Network Event Thursday 20th April, 4pm – 6.30pm TSW, 94 White Lion Street, London, N1 9PF Book now as places are limited! If YOU want to know more about generating quality customers at LOW or ZERO cost through exchanging or trading marketing […]

To Brighton for the TSW Purpose Conference

Happy Staff = Superior Performance = Happy Clients Friday 27th January 2017. The Grand Hotel. Brighton. Fourteen years have passed since Jim Lewcock sold his car to start TSW. A company built on people. The opening credits of this not-so-normal-company conference were the first illustration of this. A chronological year-on-year video presenting every individual in […]

The night Goodwill Rocked

TSW is super-proud to have raised over £1m of FREE advertising for UK charities Plenty of festive food and drink, a live band and the aforementioned Bad Santa all contributed to the party mood. And to coincide with the day of the party, News UK really got into the spirit of Goodwill and ran ads […]

If it’s September it must be Helsinki

TSW’s Richard Downey recounts his highlights from the latest in the Pocket Gamer Connects series I was delighted to be asked to address the audience in the ‘Monetise, Retain, Acquire’ conference. The chance to spend a couple of days amongst some of the top mobile gaming executives in one of the leading mobile gaming territories […]

An Post Smart Marketing Awards

TSW Ireland is delighted to have won for clients AIG and Calor Gas, in association with OMD, in the Media Strategy Impact Awards in the Door Drop category. These awards are about celebrating the power of customer connection and the incredible results that can be achieved; winning a ‘Fox’ has become a highly-prized industry accolade. […]