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Welcome to The Specialist Works UK.

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Welcome to The Specialist Works UK.

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Welcome to The Specialist Works UK.

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Welcome to The Specialist Works UK.

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Category: Blog

My China Joy

Shanghai’s China Joy games conference is an insane experience. Setting aside typhoon Jongdari which hit Shanghai and temporarily reduced the temperature to around 30 degrees, and ignoring being served soup containing a closed-eyed, open-beaked pigeon, the conference itself is a spectacle… Eardrum-shattering anime music combines with glossy stages full of showgirls strobed by hundreds of […]

Anxiety and Me

As part of the TSW Diversity Network, we discuss a wide number of topics and issues that influence inequality and create an unbalance in and out of the workplace. Staff members volunteer their thought pieces and share them internally with the whole company every week on our intranet. This week is Mental Health Awareness Week […]

Your World Cup 2018 Media Advice

The Specialist View: Your World Cup 2018 media advice Your guide through the media landscape during the globe’s biggest sporting event Over 3 billion people watched the World Cup in 2014, making this football extravaganza the globe’s biggest single sports event. Given this enormous reach and potential, it’s no surprise that we’re already starting to […]

The power of teamwork

Martin Woolley, CEO of TSW, gives an insight into life at a fast growing company, and reveals the importance of retaining a work-life balance in a busy, bustling office environment. In the IDG Article, Martin comments on how gallons of tea, family and workplace ‘collaboration’ all continuously play a part in his day to day […]

The power of employees as brand advocates

Our very own, Parry Jones, COO at TSW, commented on the importance of engagement, recruitment and retention of employees to build a strong consumer-facing brand. Read the full CMO article here. In the article, published by CMO.com, Parry said we are now living in the ‘age of authenticity’. ‘When it comes to brand perception, actions […]

Why TV Advertising Works: A Comprehensive Guide

The world’s first TV advert was broadcast almost 80 years ago – and in that time TV has grown to become the most dominant form of advertising across the globe. Even in an age of changing media habits and digital media giants, it remains a colossal force for brands. The simple reason being; it’s ultra […]

Business Development Graduates: Looking to break into the ad industry?

Are you a graduate looking to make your first move into the advertising industry? If so, we have an exciting opportunity at The Specialist Works that will certainly be of interest. Our 6 month Business Development Graduate Scheme is a fantastic chance to learn your trade alongside an experienced team of highly talented individuals, as […]

TV Advertising Costs: A Complete Guide

Since the big switchover from terrestrial to digital television, the media buying game has changed quite dramatically. Obviously, costs have fallen with the dramatic increase in supply – but the potential for bargain hunting goes deeper than that. There are numerous factors affecting cost, so to find the best value spots requires a sharp eye […]

Things We Learned From Last Week – 25th April 2017

  GAMING VIDEO TO GENERATE $4.6bn in 2017 http://www.gamesindustry.biz/articles/2017-04-19-gaming-video-to-generate-usd4-6-billion-this-year-superdata   According to the latest research from Superdata, the global audience for gaming video – esports and such, will reach 665m this year and is expected to increase 21% by 2021. This has informed a forecast of $4.6bn in ad revenue, “a level that would outpace […]

Youtube Influencer Marketing: What Role Should Vloggers Play?

What Are YouTube Influencers? These are the stars of user-generated video content, who have captured the attention of younger audiences by the millions. Because they start off as ordinary people, speaking candidly on smartphones and webcams, their audiences trust them. There’s little or nothing in terms of production and editing, just people telling their own […]

Need To Know Differences Between UK & International Media Buying

In the digital age, brands have truly global audiences; and a properly evaluated media plan should look at the whole picture. But to calculate the market potential of the entire world may seem like a colossally daunting task, especially where there are different practises and systems for buying advertising on TV from country to country. […]

Reaching the ‘screen-neutral’ younger viewer

Video viewing time is robust amongst younger audiences; smart TVs are boosting consumption and this return to bigger screens has positive implications. TSW’s Associate Director – Digital, Sam Vandermark, explains… Ultimately video viewing time isn’t decreasing, it’s simply that the medium on which this viewing time is spent is diversifying, and there is ongoing cross-pollination […]

OOH branded content opportunities

TSW’s OOH partner, Talon Outdoor, reviews the rise of branded content opportunities Since the dawn of the digital era, content advertising has been bubbling under, but in recent years it has soared. We are at the beginning of an evolution of how digital advertisers operate, pulling back from more generic broadcast messaging and shifting towards […]

How to make TV for Apps accountable

How to make TV for Apps accountable, accessible and brilliant From train tickets to dry cleaning, apps now command more of our TV ad space than ever before and the numbers show it. In one sector in particular (mobile gaming) we’ve seen investment in app advertising single-handedly buck the trend in the decelerating entertainment sector. […]

Advert Production: Part 4 ‘Post Production’

Making an advert: From conception to completion One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the […]

Advert Production: Part 3 ‘The Shoot’

One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the small screen. So we’ve asked our Production […]

Advert production: Part 2 ‘pre-production’

One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the small screen. So we’ve asked our Production […]

Advert production: From conception to completion

One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the small screen.   So we’ve asked our […]

So you want to work in TV?

We asked Harry from the Pace production team to delve into his wealth of experience and dig out some golden nuggets of advice for those aspiring to make it in the TV production industry. Here are his sage words…. There’s a reason why the television industry is so oversubscribed – it offers a variety of […]