Welcome to The Specialist Works UK.

Wir haben eine Webseite für Kunden in Deutschland.

Weiter zu TSW Deutschland Stay on TSW UK

Welcome to The Specialist Works UK.

Ce site est aussi disponible en Français.

Continuer de TSW France Stay on TSW UK

Welcome to The Specialist Works UK.

We have a website for clients in the United States.

Proceed to TSW U.S. Stay on TSW UK

Welcome to The Specialist Works UK.

We have a website for clients in Ireland and the EU.

Proceed to TSW Europe Stay on TSW UK

Welcome to The Specialist Works UK.

我们有一个来自中国客户的网站。

继续 TSW 中国 Continue browsing our UK site

Building brands with digital

Tackling fraud with good practice principles

The DTSG (Digital Trading Standards Group) has created “UK Good Practice Principles” looking to create an industry-wide standard of effort to reduce fraud and ensure brand safety across all digital display advertising I recommend that any media agency worth their salt should gain accreditation, certainly around the growing requirement of self-serving programmatic display.

A really clever example of tailored creative in action came from Tennessee Vacation Matchmaker. This takes user interests and behaviours and matches them with a bespoke selection of video clips showing related activities in Tennessee. This is the future of digital creative delivery!

To summarise, digital is still seen as the most progressive media channel with data, technology and targeting driving the agenda. Once the codes for creative personalisation and the ability to better understand digital’s reach and frequency is cracked then this media channel will quickly establish itself at the forefront of brand planners’ agendas, working in an increasingly synchronised way with performance teams to achieve wider business goals.

Call Sam Vandermark on 020 7539 6139, [email protected]