Brand Performance

Global Brand Performance: Our unique 'Cake and Eat It' Model

Let’s get straight to the point (it’s how we like to work)

Are you tired of inflexible ‘fat cat’ network agencies whose share deals dictate your spend, whose off-the-shelf strategies and ‘set and forget’ implementation deliver lacklustre outcomes and don’t allow for dynamic test and learn?

Or conversely, are you experiencing under-developed planning and optimisation that revolves around short term metrics and prevents you from accessing scale with efficiency?

We have the strategic planning power and the buying agility to make the impossible possible, implementing to new levels of accuracy & accountability and bridging the metrics gap between online and offline consumer journeys and short and long term effectiveness.

Why choose between Brand and Direct Response, short and long term success … you can have both.

What is Brand Performance?

Media agencies have evolved over time to out-brand each other, or out-respond each other … differentiating themselves by going in opposite directions. DR agencies relentlessly refine, short-sightedly optimising away from scale. Brand agencies spend in swathes not troubling themselves with trivia like granular targeting, effectiveness insights, agility and control.

Brand Performance is an integrated planning model which blends on-target brand outcomes with unprecedented performance power. It means having a new creative perspective to fuse emotion and action, it’s about:

  • optimising short and long term gains
  • harnessing the competitive advantages we have in execution to set strategies that other agencies can’t
  • setting a fresh measurement agenda to identify the brand and performance contributions by channel
  • creating new planning principles which embrace the magic that happens when we combine the big with the small

No other agency lives here. They aren’t equipped. We do. It works!

"Enthusiastic, swift and highly skilled." Romain Bertrand, eHarmony
"Nothing but brilliant...forthcoming with advise and ideas." Shenaly Amin, Leo Vegas
Call Matthew Pover on +44 (0)1761 234 824 or +44 (0)7734 982 478 or email matthewpover@thespecialistworks.com
Call Richard Downey on 44+ (0) 20 7539 6108, +44 (0) 7808 558 240, or email richarddowney@thespecialistworks.com
Group inbox: info@thespecialistworks.com

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