1. What they don’t teach you at Harvard Business School
By Mark McCormack
Published by Profile Books, 1994
When I was young, dumb and full of ambition, this is the first business book I ever read. It gave me some practical pointers on setting up a company, such as ‘whatever you think it’s going to cost you, double it’. And ‘whatever you think you’re going to make, halve it’. Not wrong there. It also advised the reader to ‘think multinational’, which I ignored for twelve years.