2017 predictions for print

What do you think will represent the single biggest opportunity for printers in 2017 and why?

E-commerce, e-commerce and e-commerce. The industry is growing rapidly and it’s almost impossible to scale a business on digital advertising alone. So printers have a real opportunity to align their offering with the growth of this industry. What was once the biggest threat to printers is now their biggest opportunity.

What was the best piece of advice you have ever been given?

There’s a neon sign in [our old company local] the Golden Heart in Spitalfields that says, “Stand Still and Rot”. It kind of sums up our approach to business. If your proposition doesn’t constantly evolve you’ll only see decline.

See how TSW approaches press, inserts, door drops, DM and print management