WHAT WE DO
We plan and buy display and classified ad space across national press, magazines and regional press for direct response clients. Our rate improvements mean that we can increase the ROI – often making titles that had previously stopped working profitable again.
WHAT'S DIFFERENT
We will take the time to learn about your business from you (you know it best, after all) and apply that knowledge to what we know best – newspapers and magazines. Because we know the business from both sides (media owner and agency), we will find the best new titles and sections for your needs - and use a wide range of tactics to buy them at the best rates. You get better ROI, media owners see your spend grow as a result, this then becomes a virtuous circle.
DID YOU KNOW?
One of our recent client wins (won from another large DR agency) was a mail order client who had seen ROI from press advertising reduce over the last 3 years. We have negotiated savings of up to 23% on like–for–like advertising from major media owners in our first 4 weeks on the business. This client has now booked more advertising in these channels in 3 months than they did in the previous 12 months.
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