WHAT WE DO
The Broadcast House launched in March 2010 to offer a new fully integrated DRTV agency offer as part of The Specialist Works group of companies.
The new company will offer the following services:
- TV airtime media buying in the UK and Eire for short form (2 minutes or less) and long form (30 minute infomercials)
- TV production (including Clearcast regulatory clearance free of charge)
- Clock number generation and traffic management (sending out tapes to TV stations)
- DRTV business consultancy including introduction to all key specialist suppliers including 24-hour call centres, fulfillment and telecoms free of charge
- Free advice on DRTV modelling, forecasting, logistics, operations and financial management
- Help to maximize your sales via the growing areas of Internet Protocol Television (IPTV) and Video on Demand (VOD)
- We can sell your products/DRTV commercials to 80 international companies worldwide.
WHAT'S DIFFERENT
We are the only DRTV agency in the UK to offer the ultimate 'end to end' service in the UK.
We will draft the script, produce the advert, clear the advert through the TV regulator (obligatory in the UK), buy the most cost effective and appropriate airtime and send the tapes out to the TV stations ready for broadcast.
We can also assist you with all operational advice including which are the best specialist suppliers to work with in DRTV in the UK, and help with reporting and modelling of your business. Our business consultancy is offered free of charge as part of our ‘integrated’ approach. In short, we want to use our all-round experience to make your campaigns work as hard as possible to optimize your sales.
DID YOU KNOW?
The TV market is currently offering lower costs per thousands that at anytime in the last 10 years. The average cost per thousand dropped by 15% from 2008-2009 and a further 7% from 2009-2010 as a result of high viewing figures and low investment from advertisers due to the poor economic environment. In short the market has never been so weak and therefore there has never been a better time for new and existing clients to take advantage of the commercial opportunity.
