High-profile retail wins for The Specialist Works   23/05/12

 

In current market conditions, many high street retailers are finding that to survive and grow they must adopt new ways of approaching their customers. As a result, high street retailers Multiyork and Warehouse have moved their business to The Specialist Works.

Multiyork like our in-depth approach to customer acquisition and retention: by applying the customer insight expertise of our home shopping specialists and analysts to the data, putting our direct response specialists to work on the media plan and suggesting some of our tried and tested direct response triggers for forthcoming creative executions, we have created an accountable, regionally-focused, direct response communications strategy, spanning direct marketing, print and digital media platforms, that profiles and tracks customers, rebuilds the database from the ground up and allows an increase in the lifetime value of everyone that has a propensity to purchase a Multiyork product.

Warehouse are impressed by our specialist knowledge in each media channel, an ability that allows us to be creative in our thinking about how to reach and engage potential customers. We will be planning and buying a multimedia campaign for their AW12 season.

If you would like to discuss how our specialist approach can boost your sales, call Jim Lewcock, Managing Director, on 020 7539 6100.

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