The Specialist Works launches national TV and radio campaign for PaydayUK.co.uk   06/01/12

 

The Specialist Works Group company, The Broadcast House, has launched a national TV and radio campaign for the short-term loan specialists Payday UK.

The Keep Calm and Log On brand response campaign, spearheaded by the ‘Don’t Say Mayday, Say Payday UK’ creative, launched nationally on Boxing Day and runs until the end of February across digital and terrestrial channels, with a viral element on Facebook and heavy support from radio.

The Broadcast House is responsible for producing the TV and radio commercials in-house and coordinated the broadcast media buying and planning for both the TV and radio campaigns. New creative concepts are in the pipeline for further March and September bursts.

Commenting on the campaign, Jim Lewcock, Managing Director of The Specialist Works, said: “We are delighted to launch Payday UK into the mainstream consciousness with this innovative campaign and look forward to demonstrating how our in-house creative and media buying teams can drive direct sales, as well as help to build the Payday UK brand”.

Emma Steeley, MD Global Sales and Marketing at MEM Consumer Finance Ltd, said: “The Specialist Works has created an excellent creative and media planning solution for our brand and we very much look forward to Payday UK becoming established as the number one household name in the UK short-term loan sector”.

For more information please contact: Pete Mills, Broadcast Director petemills@tbh-uk.com
07826 929650

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