WHAT WE DO

The Customer Insight Business will help you to maximise profitability from your existing customers. We can help you communicate with them in their preferred channels by looking at how they interact with you and create a plan that can maximise conversion.

WHAT’S DIFFERENT

We combine the empirical data with our commercial know-how, tempered with some real-world common sense – all with your business objectives front of mind.

The service offers two elements: customer insight/analytics and campaign planning.

With customer insight/analytics we offer bespoke customer analysis and segmentation, involving:

• Customer profiling and affinity analysis
• Customer RFM and lifetime value analysis
• Segmentation and modelling
• Lead to purchase and next best buy analysis

Our job is to help you gain a greater understanding of your customers through modelling. We create actionable and easy-to-use customer segmentation that makes it easier to understand not only what motivates your customers to buy but also when they are likely to buy and what will incentivise them to buy again.

Adding these analytics into your business plan brings the ability to cut costs, increase revenues and increase planning efficiency and as a result, you and your colleagues can have increased confidence in the decisions you make. We work with you to make the best campaign selections, based on what your customers are telling us.

Our campaign planning helps you to action the key findings from the analysis and segmentation, so that campaigns are run as efficiently, successfully and cost-effectively as possible. It involves:

• Hosted and managed solutions – on-line/off-line
• Predicting and analysing customer purchasing behaviour
• Campaign tracking and response analysis
• Pre- and post-KPI/ ROI/profit reporting

This will increase campaign response by helping you decide who to contact more often and how to contact them. By understanding the different segments within your customer base (eg. who are the loyal repeat customers? who are one-off sale buyers?) you will understand the value to be had from each customer and how to tailor your marketing strategies accordingly.

DID YOU KNOW?

Our team have worked at senior level for some of the biggest names in the business, from data companies Transactis and Abacus to retailers Freemans Grattan and the Shop Direct Group.

Their years of experience in customer retention and marketing services, combined with our excellent record in customer acquisition, will enable you to create a unique overview of your customer journey, from acquisition to lifetime value and so create a strategy that will maximise the revenue potential from every single one of them.