Specialist beats generalist for travel
Client: Great Rail Journeys
Great Rail Journeys are specialists in escorted holidays by train, the UK’s largest rail-based holiday company offering rail tours to over 40 countries.
The client came back to The Insert House, after a brief sojourn with another agency (realizing that we had done and could do a better job for them) and tasked us to build a database via inserts, with a long-term goal of recruiting via DM.
Cost per enquiry came in at under £20 purely from the insert. When online attribution was applied, the eventual ROI was over 6:1 (£) and the best media on the schedule delivered ROI of over 12:1 (£)
As a result of this success, we are analyzing response data to build long-term flow of response and conversion – an increase in marketing investment.
If you would like to discuss how we can improve your ROI, call MD Jim Lewcock on 07899 815 978, or email: email@example.com