App Store Optimisation

Make your app more visible in Google Play and Apple app stores

How are you competing with the 1.5 million other apps in the store? Rank higher for relevant searches and achieve high volumes of installs with ASO

On top of the world

With more than 1.5 million apps in the app stores, it is crucial to improve your app store ranking.

How are you ensuring your app is more discoverable than competitors?

>1.5 million

The number of apps competing for discoverability in app stores


of time users spend on their smartphones is spent using apps.


The increase in number of installs after TSW improves a client’s app store video.


of users don’t scroll past the first two images in your app description. How good are yours?

Epic results

Team up with the pioneering app store optimisation agency. TSW are leading the charge, having worked on more app ranking projects than almost anyone else.

Unshackle your app with in-depth knowledge of consumer behaviour and all the ever-changing elements that affect your ranking. Optimise with your offline media schedule, squeezing higher conversion rates from TV and other marketing channels.

5-second case studies

Big install volumes. High-income growth.

As a new app, Quealth didn’t rank for most searches. They now get significant numbers of valuable organic downloads. With rebuilt app store optimisation elements, including name, screenshot and description optimisation, they now rank as high as #3 for key search terms.

Good app store optimisation includes:

  • App icon testing
  • Full app download page testing
  • Category analysis
  • Keyword analysis
  • Competitor analysis
  • App description review
  • App rating advice
  • App name suggestions
  • iOS and Google Play ASO strategy

A better app download page

Did you know a video on your download page can increase installs by more than 23%? And improving your first two screenshots, with the right copy, design call-to-action and other elements can increase conversions by another 25%. That’s more lovely organic downloads.

Sharpen your design and creative to ceaselessly boost installs and reduce cost-per-user-acquisition. 

Global reach

Get app store optimisation run from London but designed for local markets, wherever you are in the world.

  • Europe
  • North America
  • Australia
  • Far East

Call Richard Downey on +44 (0)20 7539 6108, +44 (0)7808 558 240, or email

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