Additional Services
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Increased ROI from inserts
- • Client: Great Rail Journeys
- • Agency divisions: The Insert House, IPH Global
- • Objective: recruit new customers via DM
- • Strategy: re-evaluate, plan and buy a smartly- targeted inserts media schedule
- • Result: an impressive average ROI of over 6:1(£) with some media returning over 12:1
Integrated campaign increases profit
- • Client: Flowercard
- • Agency divisions: The Digital House, The Press House
- • Objective: an integrated package for Mother’s Day
- • Strategy: synchronise promotions across all media channels
- • Result: campaign surpassed client expectations for increased profit per new customer
A 500% increase in insert response
- • Client: Cancer Research UK
- • Agency division: The Insert House
- • Objective: revitalise donor recruitment via inserts
- • Strategy: use our experience to plan and buy niche media that work
- • Result: insert response levels up a staggering 500%
A skilfully-planned TV and radio campaign
- • Client: Payday UK
- • Agency division: The Broadcast House
- • Objective: re-establish the brand as the number one ‘go-to’ for consumers
- • Strategy: high-impact creative coupled with continuous media schedule optimisation
- • Result: a hugely successful regional test hits all targets and goes national throughout 2012
Creative media planning and buying + reduced print costs boosts ROI for Great Rail Journeys
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Integrated digital and press campaign increases profit per customer for Flowercard
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Astute media planning and buying generates highest ever response rates for Cancer Research UK
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